Sales of chess sets, books surge following premiere of 'The

The miniseries, which premiered on Oct. 23, saw its total viewing time in the U.S. rise to 40.8 million hours over its first nine days, NPD said. Meanwhile, the research firm reported unit sales of chess sets jumped 87% in the U.S., while chess book sales rose 603%.

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Sales of chess sets, books surge following premiere of 'The Queen's Gambit