How Duolingo is using its 'unhinged content' with Duo the Owl on

Duolingo struck gold on TikTok by leveraging its menacing mascot. It's social media manager talks how it helped them build brand affinity.

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Meet the Duolingo owl: How Zaria Parvez turned the company's TikTok into an overnight success

How did Peacock pull April Fool's Day stunt? All about Duolingo show Love Language

Duolingo's mascot becomes TikTok icon by twerking on tables and thirsting over Dua Lipa

Duolingo's Hiring an Owl Trainer on The Viral List - YPulse

Is the twerking owl anti-vax? And other serious questions.

The Brand Mascots Who Became Internet Celebrities - YPulse

Duolingo Turned Me Into a Monster - CNET

How Duolingo Used A Dancing Green Owl To Skyrocket Their Social Media Marketing - Content Cucumber

TikTok Marketing: How Duolingo Harnessed the Power to Success

Why Duolingo Has Replaced Many TV Ads With Free TikTok Posts - WSJ

UnRolling Duolingo: How Unhinged TikToks Made the Brand a Winner

Podcast: Has the DuoLingo Owl Taken a Human Life?