How LeBron James, Serena Williams & Drake help Reds win kit trial vs New Balance

The case of New Balance vs Liverpool FC all boiled down to one short sentence and three enormous names.

Liverpool announce British record multi-year partnership with Nike

Jeremy Story – Denver Public Relations Blog

Liverpool win court case as New Balance kit claim is dismissed, Football, Sport

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Once we believe in ourselves, we can risk curiosity, wonder, spontaneous delight, or any experience that reveals the human spirit - ART FLAIR

Liverpool win court case as New Balance kit claim is dismissed, Football, Sport

FSG is about to cash in on $1.4bn Liverpool and Nike gamble as LeBron James confirms crossover

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Liverpool can sign Nike deal as High Court judge rules against New Balance - Liverpool FC - This Is Anfield

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Liverpool announce British record multi-year partnership with Nike